Get ready for a little sunshine and spooky! I’ll be updating this space with everything coming to Bath & Body Works’ new Summerween Collection—from playful, seasonal body care to must-have candles, spooky-cute accessories, and even hand soaps dressed up for the frightful fun. Confirmed so far:
🌺 Returning Fragrances + Scent Notes:
2007 | Oriental
Top: Pineapple, Red Berries, Lemon
Mid: Honey, Jasmine, Rose
Base: Dark Chocolate, Musk, Patchouli, Vanilla, Orchid
A warm, sensuous fragrance with rich sweetness and a creamy base. Created by master perfumer Calice Becker.
🌿 AROMA Collection | Packaging Refresh
Bath & Body Works is giving a fresh new look to some of your most-loved relaxing and invigorating scents.
Soft, soothing, and dreamy—ideal for winding down.
Moisturizing Body Wash
Moisturizing Body Lotion
Cleansing Bar Soap
Sanitizer Spray
Sanitizer Gel
Shea Sugar Body Scrub with Shea Butter
Crescent Moon Bath Fizzy 🌙 (a whimsical new addition)
Refreshing, clarifying, and always a bestseller—designed to recharge.
Sanitizer Spray
Sanitizer Gel
Moisturizing Body Lotion
Cleansing Bar Soap
Shower Steamers (4.8 oz., 6 tablets – NEW format!)
Hand Soap
Super Body Scrub with Jojoba Oil
Essential Oil Perfume Mist – 5.85 fl. oz. & 1 fl. oz.
Body + Massage Oil – 6 fl. oz.
Green Leaf Bath Fizzy 🍃 (styled with botanical accents)
Bath & Body Works | White Barn Collection
Just when you thought your space couldn’t smell any better—Bath & Body Works is expanding their White Barn Room Spray line with a few more irresistible scents, perfect for transitioning from summer to early fall.
🍏 New Additions:
Champagne Apple & Honey – Crisp apple bubbles over with sweet honey in this golden autumn favorite.
Salted Amber & Vetiver – A sophisticated, cozy blend of warm amber and earthy vetiver kissed with sea salt.
Strawberry Melon – Juicy, fresh-picked strawberries swirled with sweet, sun-ripened melon.
These are perfect picks for those who love fruity, warm, or subtly masculine scent profiles.
Bath & Body Works | White Barn Collection
Elevate any room with these freshly released Room Sprays—bringing fan-favorite scents from across body care and candles into the air care aisle. Whether you're setting the mood or giving your space a quick refresh, there’s something here for every scent lover.
🧴 White Barn Room Spray Lineup:
Champagne Toast – Bubbly, bright, and full of celebration.
Endless Weekend – Summer in a bottle: floral, fruity, and relaxing.
Lakeside Morning – Crisp, fresh air with a gentle aquatic twist.
Laundry Day – That just-washed cotton aroma we all crave.
Linen & Lavender – Soft and soothing with a hint of herbal calm.
Mahogany Teakwood – Warm woods meet masculine elegance.
Ocean – Cool, refreshing, and effortlessly clean.
Strawberry Pound Cake – A sweet and nostalgic bakery classic.
Tiki Beach – Creamy coconut, warm vanilla, and tropical sun.
White Tea & Sage – A calming blend of herbal tea and greens.
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Scented Strategy | Notes from the Bath & Body Works Q1 2025 Earnings Call
I know most fans of the brand aren’t tuning in to the quarterly earnings calls or digging into the investor spreadsheets—and I totally get that. But for me? It’s a mix of accounting geekery, love for a brand I use daily, and just a dash of curiosity (okay, nosiness!) about where we’re headed.
This morning’s Q1 2025 call gave us our first real peek at the vision under the new CEO (Heaf), alongside key insights from executives Boratto, and Long. They spent an hour walking through strategy, answering questions from major financial institutions, and giving a few interesting breadcrumbs that could shape where we’re going.
I took five pages of notes (yes, really), but here are the key highlights:
Consumer-Centered Philosophy: The customer is now the guiding light in all decision-making.
Appeal to More Men & Younger Consumers: This demographic is a growth priority.
Tell Bold, Interesting Brand Stories: The goal is deeper emotional connection—both head & heart.
Bring the Right Products: Focus is shifting to curation over volume—less breadth, more depth.
Packaging Refresh: Better-for-you ingredients and upgraded formulas are coming.
Digital Refresh: Expect an improved online experience—better delivery, better visuals.
APP Upgrades: Look for feature enhancements in August 2025.
Website Aesthetic Update: A redesign is underway to make the site more emotionally and visually engaging.
Disney x B&BW = New Customers: The 6-Princess, 82-SKU launch was cited as a key acquisition driver.
Innovation: New Ceramic Candle Format is coming.
Innovation: Two Collaborations are planned for the second half of the year.
Adjacent Category Growth: Hair, Lip, Laundry, and especially Men’s are being scaled.
Everyday Luxuries, & Men’s Collection: Confirmed full fleet with Body Cream included.
Father’s Day Strategy: Includes a new single fragrance and a Purchase with Purchase offer.
Amplified Marketing: Intentional push to make Father’s Day more visible and valuable.
Semi-Annual Sale (SAS):
Starts later this year to give space to Father’s Day.
Shorter duration but promises better execution than 2024.
Emphasis on amplified marketing so customers know when it begins.
Halloween 2025:
Begins in Q2 and runs through Q3.
Includes new fragrances and deeper storytelling.
Gingham+ Storefront: New design with modern navigation, engagement, and technology coming by year-end.
Open-Air vs. Mall: Off-mall stores perform better—expect more expansion there.
Big-Box Neighbors Matter: Stores near major anchors like Walmart tend to outperform.
3rd Party Fulfillment: Transition away from one partner to improve distribution.
International Growth: Strategy will vary by market—“not one size fits all.”
Dynamic Pricing Strategy: Stay agile, emphasize value and great product.
Gifting Potential: Big push to make B&BW a holiday gifting destination.
Tariffs: Still factored into guidance.
Candle Market: Not back to full growth—watching and adjusting accordingly.
Online vs. In-Store: Follow the customer—grow both where they are.
Overall, this was one of the more transparent and vision-focused calls in recent memory. The emphasis on storytelling, curation, emotional connection, and real innovation signals some exciting potential 😉💬
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Let’s take it back to 2015 — the year Bath & Body Works changed the PocketBac bottle design from that iconic, often-copied shape to the one we have now. One of the early new label designs to launch during that Summer Semi-Annual Sale featured (you guessed it) a Yellow Duckie theme — complete with a matching holder. For those of us who love a good matchy-matchy moment, I scooped up a bunch then, and now they feel right at home again in this year's Yellow Duckie Sale wave.
While I haven’t heard of a Yellow Duckie-themed hand soap or a new PocketBac refill to go with the 2025 Summer Semi-Annual Sale accessories, there’s always hope. After all, anything is possible at SAS. 🐥💛
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Fragrance Notes: Juicy Red Fruits, White Freesia, & Blueberry Sugar
Tagline: “It’s Not Summer Without Gingham
The Gingham family is growing—and just in time for patriotic pool parties and all things red, white, and blueberry! This limited-edition take on a fan-favorite combines sweet fruits and soft florals with a sugar-spun twist that’s perfect for summer.
In Stores & Online - $12.95 all 3-wick candles on May 29, 2025 at 6:00 AM ET to June 2, 2025 at 5:59 AM ET.
Valid on http://www.bathandbodyworks.com. Eligible items can be found at http://www.bathandbodyworks.com/c/all-candles/3-wick-candles.
Whether you’re shopping for sunshine or just a pop of playful nostalgia, Bath & Body Works is splashing into cuteness with a Yellow Duckie Drop that’s hard to resist!
This mini-collection is bright, joyful, and ready to waddle into your cart. Here’s what’s floating around:
🫧 Clear Yellow Cosmetic Bag – $19.95
A sunny, transparent case perfect for storing your body care, travel minis, or even just a few bath bombs. It's poolside chic with a quack of charm.
🫧 Yellow Duckie PocketBac Holder – $4.95
Classic, cute, and full of squeaky-clean vibes. Clip this onto your tote or backpack for an instant smile (and sanitized hands).
🫧 Yellow Duckie Air Diffuser – $4.95
Add a burst of citrus or a splash of clean linen to your car with this darling little diffuser that brings the happy no matter where you're headed.
🫧 Yellow Duckie with Gingham Scentportable – $12.95
The perfect pairing—iconic duck meets iconic scent. This combo screams summer fun and smells just as fresh.
Pro tip: These pieces are bound to go fast with all the duckies love out there (especially among collectors and Gingham fans). So, if you spot one, scoop it up before it waddles away! 🐥
Summerween Chronicles: A Monster’s Getaway
So, we’ve seen what Santa, the Elves, and a few Reindeer are doing on summer vacation—lounging in the sand, catching waves, and sipping their signature winter drinks over ice. It’s adorable. It’s festive. It’s unexpected.
But what about the monsters of Halloween?
🧴 A Box? Really? | Father's Day Purchase with Purchase 2025
So, I did hear that this year’s Father’s Day Purchase with Purchase from Bath & Body Works was going to be offered at a much more reasonable price point—finally, right? And yes, I heard it would come in a box. (Cue dramatic pause.)
The fragrance choices? No surprise: Ocean and Mahogany Teakwood. Oye. Again. We get it—these are the top sellers. But here’s the thing:
Where’s the wow?
No candle?
No tote?
No gym bag or shaving gel?
Not even a new scent?
Just. A. Box.
How is that a “Purchase with Purchase” and not just a sample starter kit in a cardboard cube? I really thought something a bit more curated or unexpected would be tucked inside. Maybe something elevated... or at least something different.
Wouldn’t Honorable have been a fantastic choice for this set? A scent that says, “We actually put thought into this,” not just, “Here's what was already on the shelf.” And for goodness' sake—Dad deserves something special. Not just another restock of what he already has under the sink.
Also—those Everyday Luxuries Men’s Edition scents? The four-fragrance collection? They're still sitting quietly in test stores, waiting for their moment. Now that would have made an incredible Father’s Day gift. Imagine that collection tucked into one of Bath & Body Works’ sleek DOPP kits—elevated, masculine, luxurious.
Now that’s a gift.
Now that’s a reason to make a second purchase.
But a box? Just a box?
Do better, BBW. 💙
Whether you feel like you need 🎶 “A Little Christmas” 🎶 right this very minute or not, Bath & Body Works’ very first Christmas in July Collection is getting ready to surf its way into this summer’s Semi-Annual Sale—and I, for one, am ready to receive it!
🎃 Setting Up the Archive Page for Our New Summerween Collection! ☀️
Get ready for a little sunshine and spooky! I’ll be updating this space soon with everything coming in the new Summerween Collection—from fun and festive body care to seasonal candles, playful accessories, and maybe even hand soaps dressed up for the occasion.
🛍️ Bath & Body Works | New Wallflower Units in Store May 23rd
If you're looking to freshen up your fragrance plug-ins with a little sparkle and charm, you're in luck! Starting May 23rd, Bath & Body Works will be bringing a few brand-new Wallflower fragrance plug styles to stores — and they are too cute to miss.
✨ Here’s what’s coming:
Sparkly Guitar – $19.95
This one totally reminds me of the matching PocketBac holder! A glitzy, glam accessory for music lovers or anyone who likes a little rock 'n roll flair in their space.
Blue Butterfly – $16.95
A soft, soothing design perfect for spring-to-summer vibes. I love when we get delicate details like this.
Mini Hearts in Pink Shades – $19.95
This silver Wallflower plug has a trio of hearts in varying pink tones. It feels romantic, cheerful, and oh-so giftable.
🧼 As always, I suggest checking your plugs for rotation (and giving them a gentle wipe) while swapping these in. I’ll be keeping an eye out for matching PocketBacs (pb already in guitar), soaps, and candles — because we know how BBW loves a theme. I’m leaning toward the hearts, myself. 💕
While not all of the summer sun care items have arrived in stores or online just yet, I did spot a few new SPF products during the latest floor set launch on May 12th — and I’m definitely curious to try them!
Two of the most intriguing items for me?
☀️ SPF 30 Sunscreen Body Stick
☀️ SPF 30 Gel-to-Oil Sunscreen
Both sound perfect for easy application and beach-day convenience.
Also seen in the new lineup:
💧 Aloe Hair and Body Wash
💧 Aloe Gel
These seem like they’ll be refreshing post-sun picks — especially for soothing and hydrating after a day outdoors.
Bath & Body Works | Tomorrow Only: Sales Info Hand Soap Sale
Bath & Body Works | PocketBac Holders: Yellow Ducky, Pink Backpack, Blue Game Controller
Retro, anyone? Bath & Body Works is channeling some serious '90s nostalgia with their latest PocketBac holders — and I’m totally here for it. From playful accessories to scents that transport us back to simpler times, this new drop is packed with personality.
Let’s talk standouts. I grabbed two of those adorable yellow duckies — I mean, come on… How could I resist? The iconic duck is practically the mascot of the season, especially with Semi-Annual Sale around the corner. I also scooped up the pink backpack holder — super cute and very on trend. As for the blue game controller? That one was a total win on its own — and honestly, it’s perfect for school backpacks or clipped to a belt loop.
If they’re still around when I get a coupon (you know how we do), the controller might just end up in my cart too. But for now, I’m happy with my must-haves.
Bath & Body Works | PB&J and Milk PocketBac Holder
I spotted this adorable PB&J and Milk PocketBac Holder today and nearly brought it home! While I passed on it for myself — it’s a bit bulky for my purse — I couldn’t help but think how perfect it would be for a child’s backpack. Fun, playful, and definitely a conversation starter!
Now all we need is for Bath & Body Works to bring back the matching PB&J scented PocketBac refill. Who’s with me?
In Stores & Online - $2.95 all travel body care, hand cream, hand sanitizer spray & bar soaps on May 23, 2025 at 6:00 AM ET to May 24, 2025 at 5:59 AM ET.
Limit 24 per product category. Excluding lip care & bath fizzies. SPF not available in Hawaii. Mineral SPF not available in Puerto Rico. Valid on http://www.bathandbodyworks.com. Eligible items can be found at http://www.bathandbodyworks.com/t/promotion-2. Add eligible travel, hand cream, hand sanitizer spray & bar soaps items to cart and enter promotion code LETSGO during checkout. Eligible items will be adjusted to $2.95 at checkout, up to the limit. Cannot be combined with any other offer except in BBW’s sole discretion. This offer is not redeemable for cash or gift cards. Offer is not valid toward previous purchases or on product purchased through third parties (including, but not limited to, Instacart & TikTok). Offer subject to adjustment due to returns, cancellations and exchanges. Refer to the return policy for more information. No rain checks issued. Void if altered, copied, transferred, auctioned or sold. Other restrictions may apply. Offer subject to change without notice. Selection may vary by store, pick up in store, and online.
🎃 What Even Is Summerween?
If you know me, you know that I decorate for all the holidays. Always have. It started in childhood—when you grow up with very little, the smallest joys feel the biggest. Holidays, no matter how simple, brought wonder. So now, as an adult, I still decorate for all of them. It keeps that feeling alive.
Right now? My outdoors is decked in red, white, and blue for Memorial Day and the Fourth of July. By August, you’ll see sunflowers. September brings in scarecrows and pumpkins. And October, of course, belongs to Halloween—with jack-o’-lanterns glowing in every corner.
But… here’s something I didn’t expect.
Just spotted and absolutely worth watching for! Here’s a sneak peek at some adorable new arrivals that are coming soon to Bath & Body Works stores:
5/26
5/25
All Candles Promotion
Mystery Offer Flash Sale – 6PM ET Start 20% off
Total Body Care Mists Promotion
5/24
All Candles Promotion5/22
All Candles Promotion Buy 1 Get 1 Free
In Stores & Online - Buy 1, get 1 FREE all candles on May 22, 2025 at 6:00 AM ET to May 27, 2025 at 5:59 AM ET.
Valid on http://www.bathandbodyworks.com. Eligible items can be found at http://www.bathandbodyworks.com/g/all-candles. No code required. Must add 2 items to bag. Shipping and handling apply to free items. Free item is the lowest priced item in each set of 2. Price of free items will be prorated as a discount across all items. Single item purchases are at regular price. Offer is not valid toward previous purchases or on product purchased through third parties (including, but not limited to, Instacart & TikTok). Offer subject to adjustment due to returns, cancellations and exchanges. Refer to the return policy for more information. No rain checks issued. Other restrictions may apply. Offer subject to change without notice. Selection may vary by store, pick up in store, and online.
5/21
Wallflowers Promotion $3.95
5/20
Wallflowers Promotion $3.95In Stores & Online - $1.95 all car fragrance refills & $2.95 all hanging fragrance diffusers on May 20, 2025 at 6:00 AM ET to May 21, 2025 at 5:59 AM ET. While supplies last.
Limit 24 per offer. Valid on http://www.bathandbodyworks.com. Eligible items can be found at http://www.bathandbodyworks.com/c/home-fragrance/car-fragrance. Add eligible car fragrance refill & hanging fragrance diffuser items to cart and enter promotion code SUNNY during checkout. Eligible items will be adjusted to each pricepoint at checkout, up to the limit. Cannot be combined with any other offer except in BBW’s sole discretion. This offer is not redeemable for cash or gift cards. Offer is not valid toward previous purchases or on product purchased through third parties (including, but not limited to, Instacart & TikTok). Offer subject to adjustment due to returns, cancellations and exchanges. Refer to the return policy for more information. No rain checks issued. Void if altered, copied, transferred, auctioned or sold. Other restrictions may apply. Offer subject to change without notice. Selection may vary by store, pick up in store, and online.
5/19
Wallflowers Promotion $3.95
Bath & Body Works CEO Gina Boswell was named to the Clorox company board of directors effective May 19th, 2025. Read Story HERE
Gina Boswell was appointed CEO and board director of Bath & Body Works in December 2022, at 59. Read FORBES HERE. Read B&BW HERE.
List Of CEO's
Les Wexner (Founder, 50+ years - transitioned from CEO to chairman emeritus in 2020 )
Andrew Meslow (CEO from 2/2020 - 5/12/22 (health reasons cited for leaving - {2/10/2025 joined Vera Bradley Board of Directors})
Sarah Nash (Interim CEO from 5/12/22 - 12/1/2022)
Gina Boswell (CEO from 12/1/2022 - 5/18/2025 - {5/19/2025 joined Clorox})
Daniel Heaf (CEO from 5/19/2025 - )
I won’t say I know for sure — because things change all the time — but I believe it’s been said that when the Semi-Annual Sale starts, we’ll see the Christmas in July items right at opening.
So... Summerween is actually a thing. 🎃☀️
Before the name “Summerween” started circulating last week, I had never heard of it — and trust me, I know my holidays. I still have three Christmas trees up. (They’re small... but they light up, and that’s what matters.) I decorate for every celebration because really — what else is there to do besides celebrate life?
Thanks for checking out my Next on the Page Information Tracker!
Just a quick reminder: this tracker updates daily, so be sure to scroll down each time you visit or share it. There’s SO much on the way, and I’m thrilled to keep you in the know as it all unfolds!
I don’t know about you, but I only made it out for the first day of Member FEST, and that was mostly to scoop up the True Blue Spa goodies while I was out of town for a doctor’s appointment. I stopped at a few local stores too, but honestly? My days have been so full, I never made it back for another round of shopping.
Even still, I did receive all of the extras promised for shopping this week — including a Reward from my purchases — so I’m looking forward to treating myself to something fun in the weeks ahead.
Can you believe that a month from now, we’ll already be two days into Semi-Annual Sale? The months are flying by, and I don’t know about you, but I am so ready for what’s next.
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