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Wednesday, April 29, 2026

Bath & Body Works Names First-ever Chief Brand and Product Officer

 Story by James Manso

  • Leadership Role: Veronique Gabai-Pinsky becomes the company's first-ever chief brand and product officer, leading brand strategy, product innovation, and joining the executive leadership team.
  • Brand Vision: Her focus is on elevating consumer experience, advancing fragrance leadership, and reigniting the brand through creativity and authentic connections with today's consumers.
  • Experience & Impact: Gabai-Pinsky brings extensive experience from Vera Wang, Estée Lauder, Guerlain, L'Oréal, and her own brand, combining deep product knowledge with brand-building expertise.