A Few Notes on What’s Currently Going On…
I wanted to take a moment to write down a few thoughts about the current state of things—coupons, the app, policy changes, and how it all seems to be unfolding.
π¬ Coupons in the Mail & the App
Today, I saw via USPS Informed Delivery that my Bath & Body Works mailer coupons are arriving tomorrow. Interestingly, two matching coupons were also added to my Rewards App today. I fully expect that these are tied together.
Back when the app first went live—August 25th—I posted about how using the App coupon first would invalidate the mailer coupon, since they're now linked. The register simply reads: “Coupon Redeemed” when the mailer is scanned after the app one is used. It also disappears for online use.
That post caused a stir on social media, and the confusion still hasn't quite settled.
I try to look at it like this: It’s their business, and they can offer coupons, discounts, or freebies however they want. But it’s also my money, and I get to decide when and how I want to shop. If this new system is their way of “refining” how discounts are used, then shoppers will either adapt—or walk away. They know that.
Our voices are valid, but ultimately—our dollars are louder.
π€ A Few Lingering Questions About Mailers
Here are some things I still wonder about regarding printed coupons:
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Will this reduce the sale of “dumpster-diver” mailers sold in Facebook groups? (Spoiler: Most of us never believed they were all from dumpsters.)
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What about undelivered coupons? Some seem to disappear… yet show up redeemed. In my area, undelivered presort mail is a real issue. I have a PO box and have literally seen carts full of undelivered mail being wheeled off. Whether it