I cannot even begin to count how many messages were sent to me asking about any upcoming collaborations that we will be seeing this Spring 2025 at Bath and Body Works. And regarding such things I can only say this:
Yes, I know.
I knew about all of them we have had. I knew the Sweethearts The Original. And I do know what the next is since before December, I think it was.
It is going to be L A R G E ....I will say that...and no more.
Please don't think it's a " I know something you don't know" kind of situation. I have known for sometime -- months ago. And now that it is getting closer to release and the Spring 2 paperwork showed the where it will be, even though no products have leaked out...some store associates see things or have been told by their DM's....what it is. Which is what is driving the all of the Facebook Group and Reddit postings - what is the collab?
What shocks me is there is NO leakage...so to speak. I mean --- everything is made somewhere --- and we know those places don't keep a secret well when workers "get" products off of the factory floor to sell on Marketplace or Mercari well before release.
How it will be contained for floor set when shipments come and stock ends up in back rooms....I cannot imagine. But I am looking forward to seeing it set...in a few weeks.