Since the third quarter numbers released there have been numerous news articles published on the commentary that was made during that webcast call. Even today, on the last day of the year, another was posted.... from something talked about in November.
- less products -- because someone said they were overwhelmed. Um, I am still not getting that. I can shop at Walmart, load my cart up, and not feel overwhelmed...and they have TONS of things to see, and touch. And Buy.
- less sales - they want fewer, more targeted marketing campaigns.
- refining the website and APP - yep, that is noticeable to all of those with older phones that weren't considered when the UPDATES went in effect and those consumers lost the ability to enjoy the APP on their phone and need to rely on checking a website only...a website that is no longer fun to scroll.
Consumer First Formula - Listen to the consumers.
The brand wants to refine its inventory and work towards more clean brands. By refining do you mean going cheap on the products quality --- like thinner glass on candle jars? I was shocked at the quality of this year's candles.
By refining do you plan to eliminate offerings in the store? Because less products to appear less overwhelming --- means less opportunity to find something you like -- to make a sale.
Speaking of sales. Maybe more care needs to be made towards those who sell your products. Disgruntled workers do not a pleasant environment make. While you work to make your customers happy with bringing into the store those things they have been asking for, take the time to find out what you can do to make the staff happier in their jobs.
It was mentioned that the shipping process needs some changes. #understatement
Search for packaging materials that will protect your items and use them -- that little cardboard box for a candle --- in a box without packing materials or room for ease / protection in closure - Not good. Get better at packing and find a good shipper. Less replacements means less loss.
Offering fewer products, with fewer, but more targeted sales does not sound inviting.
I have never thought of Bath and Body Works as a Boutique Store. Is that what it is going to become? Like that little shop at the shore with overpriced items in limited sizing not found just anywhere, that you browse but don't buy?
Today's article mentioned that the stock is down about 50% in 2025. The fourth quarter is already considered not going to be good. How long will it take to stop the ship from sinking? And using a spoon to bail it out won't help.
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