I am currently working on a post for today's webcast...it was interesting and I don't want to miss sharing any points that caught my attention.
Expanding into Amazon first half of 2026 --- where the consumers are--- with a small assortment of evergreen, hero products. Want to build it right.
Curbing Brand Diluted GREY MARKET selling by restricting bulk purchases from resellers online and in store. (The grey market is a distribution channel not authorized by the brand or manufacturer of that product. Grey market goods are sold by unauthorized resellers that may otherwise look reputable to consumers.)
Hair Products and Men's Grooming exiting.
Reigniting their brand and reclaim culture relevance.
Adding New Forms, vessels, and formulas.
Recruiting a Network of Influencers to ignite social buzz - while communicating credible fan-based claims that differentiates their products from their competitors.
Elevate two iconic scents. New consumers will discover and love these when they treat them with the reverence they deserve.
Collaborations were to drive excitement, energy, and equity, into brand not to carry quarters. Disney Villains failed.
To sharpen the focus making the in-store experience less overwhelming - Still cutting the assortments in-store and reducing complexity - fewer, more on trend product priorities.
Working to offer permanently lower and a free shipping threshold.
Did not attract a younger consumer.
