Bath and Body Works New Summer Glow Collection as well as the Everyday Luxuries Fragrances have a new viral tag on them online...
"Trending on TikTok"
Much like the Allure 2023 Best of Beauty Award Winner Tag is on the Hand Soaps, the Allure Readers Choice Hall Of Fame 3x Tag is on Pocketbacs, and The Fragrance Foundation 2024 Awards Finalist Tag is on Gingham Gorgeous currently --- The Everyday Luxuries and The Summer Glow are the New recognized hero fragrances.
I didn't know that The Summer Glow Collection had become that popular on TIKTOK.... The Everyday Luxuries? Yes...with the limited availability for those fragrances in random (to us) stores that customers discovered were an affordable match to some higher end fragrances...of course they became a viral sensation.