With so much going on at one time today, I didn't get to hear this webcast until later tonight. I am playing it again to get the details, and I would suggest anyone who is curious to know what was said to listen to the one-hour long talk.
Q4 2025 Bath & Body Works Earnings Conference Call
I won't be sharing long, detailed lists as I have in the past, but I will post a few notes that stood out to me:
New products in the back half of the year
New Flatback Hand Sanitizer Sprays
New Re-stage Moisturizing Body Wash
Evolving the Label Packaging to emphasize ingredient transparency highlighting product efficacy and benefits
60 (net) New Stores Opening next year
More Collabs this year - (drives energy into the core and fragrances already out) - They felt PEEPSⓇ Brand helped with Easter
Targeting with innovation is the secret to success
Expanding on content creators
Playing to the metrics of 25 - 30 Yr. Old Female graphics
1,000's of influencers to promote the B product with their voices in their posts
Welcomes all consumers including the very, very loyal slightly older consumers. 😊
List of Webcasts HERE