Thinking Out Loud: I knew that the info was on the SAS papers, briefly.  The same thing happened with the Stranger Things collab candle releases.  All of those pages with all of the info of the comings and goings ... it is bound to happen people figure out what is what.  I am sure the other releases are there as well.  I heard of one 8 months ago that is still not talked about.  😯

Stores need customers.  Customers get excited and ask questions.  The brand has a huge fan base that discusses everything about everything on social, which keeps them coming back to the stores wanting more.  Workers get sick of customers behavior and say as much on social.  Customers don't like feeling like they are being lied to.  Workers are bound to secrecy.   

Nothing...ever stays a secret.