During Bath and Body Works last Quarterly (3) Webcast in November 2025, it was mentioned that the brand would be expanding into offering some of their most loved products on Amazon.
As part of their Consumer First Program, they are expanding access and putting consumers at the center of it. Last year they began selling on 600+ college campuses to reach the younger Gen Z buyers.
Launching today on Amazon, February 20th, they are offering a curated list of products:
- A Thousand Wishes - Fine Fragrance Mist, Body Cream, Body Lotion, Body Wash, Gift Set (Fine Fragrance Mist, Body Lotion, Body Wash, Shea Butter Hand Cream)
- Champagne Toast - Fine Fragrance Mist, Body Cream, Body Lotion, Body Wash, Gift Set (Fine Fragrance Mist, Body Lotion, Body Wash, Shea Butter Hand Cream)
- Gingham Gorgeous -Fine Fragrance Mist, Body Cream, Body Lotion, Body Wash
- Japanese Cherry Blossom - Fine Fragrance Mist, Body Cream, Body Lotion, Body Wash, Gift Set (Fine Fragrance Mist, Body Lotion, Body Wash, Shea Butter Hand Cream)
- Warm Vanilla Sugar - Fine Fragrance Mist, Body Cream, Body Lotion, Body Wash, Gift Set (Fine Fragrance Mist, Body Lotion, Body Wash, Shea Butter Hand Cream)
- Ocean - Body Cream, Body Wash, Body Spray, Gift Set (body spray, shea butter cleansing bar, body wash, ultimate hydration body cream)
- Mahogany Teakwood - Body Cream, Body Wash, Body Spray, 2 pack wallflower refill, Gift Set (body spray, shea butter cleansing bar, body wash, ultimate hydration body cream)
Eucalyptus Spearmint - Body Cream, Body Wash, Essential Oil Mist
Lavender Vanilla - Body Cream, Body Wash, Essential Oil Mist
Laundry Day- two pack wallflower refill
Stress Relief - 2 pack wallflower refill
White Flare Wallflower Heater
White Flat Wallflower Cylinder Heater
Mahogany Coconut - 3 wick candle, single wick candle, Gentle & Foaming Hand Soap
Moonlit Goddess - 3 wick candle, single wick candle, Gentle & Foaming Hand Soap
Pistachio Milk & Honey - 3 wick candle, single wick candle, Gentle & Foaming Hand Soap
Sweet Orange & Agave - 3 wick candle, single wick candle, Gentle & Foaming Hand Soap