Quick Note: Christmas in July & Upcoming Releases
Just wanted to clear up a little confusion: the Christmas in July (CIJ) release that’s been mentioned is simply the name of a small collection tied to some Semi-Annual Sale (SAS) items—mainly candles and body care. It’s not necessarily an indicator of when it’s coming out, so don’t get too locked in on the timing just yet.
My guess? When SAS kicks off in June, we’ll probably see CIJ roll out alongside the other fun surprises they’re planning. If they do it right—match it to a summer feel and theme—I wouldn’t be surprised if this collection sells out quickly. No guarantees, just speculation.
And yes... I know we’re seeing Halloween pop up earlier every year. At this point, I wouldn’t be shocked if it launched in January! But realistically, I think we’ll see CIJ in June, Halloween in July (maybe even August), and then Holiday trickling in around October. That’s retail—everything ahead of the season to keep the momentum going.
Summer 1 should start around May 12th, so there’s plenty of room to fit in all the seasonal drops:
☀️ Summer in Spring
🎄 Christmas in July in June
🎃 Halloween in late Summer
🎁 Holiday in the Fall
The cycle moves fast—and while we may not love the pace, we always have the power to speak with our wallets. That includes whatever new collabs or collections might drop in between.
Thanks for all the great feedback on the sneak peek lists! I’ll hold off on sharing Fall for now and let CIJ (and the excitement around all the current releases) breathe a little.