JULY UPDATING across the fleet
intuitive instore experiencing - featuring clearer signage, layout to make it easier by fragrance, form, and franchise.
strengthen the digital experience for new and lapsed consumers.
Relaunch the website with a Mobil first experience, stronger storytelling, and a faster, seamless path to checkout.
Celebrate the Fragrance Icons - A Thousand Wishes.
Growth in the 2nd half with Icon-ization of Japanese Cherry Blossom
Holiday 2026 will be Meaningful Different with a Bigger and Bolder Campaign
10% improvement in conversion among new consumers
Webcast Call Post