Regarding New FLAT BACK HAND SANITIZERS:
" As they move into the second half of the year, he is excited about the innovations they will bring to market. Consumers will begin to see upgrades to their HERO categories including NEW FORMS such as a FLAT BACK HAND SANITIZER."
"All of these innovations have been informed by consumer feedback and designed to strengthen their leadership in their HERO category. By delivering more relevant benefits and better meeting modern consumer expectations."
My Thoughts: If you didn't hear (a few dozen times like I did) the webcast for yourself, you may not know just what that meant regarding the flat back hand sanitizer.
I saw them, the new ones. Some time ago, and currently in a photo for the upcoming Fruit Fusion Collection. And there is a holder coming to fit it.
If you follow me, I said some time back after shopping The Dollar Tree and finding a bunch of their different shaped hand sanitizer sprays that I wished the B would add something like that design to their lineup. I didn't know about Touchland brand from using it, just seeing it advertised.
Remember -- way back when the hand sanitizers started pre-2015 they had that triangle sort of bottle. Then it was copied and used everywhere and in 2015 they came out with the shape we have now.
People were mad that we owned all of those triangle shaped holders and then we had to get newer designed holders. And we did. And the triangles disappeared.
So, we got accustomed to this round little bauble shaped bottle, with a holder that seem to be getting larger and larger (like the wallflower units are now).
Then we had pump bottles of hand sanitizer gel.
Then, long, skinny 1.9 oz hand sanitizer sprays showed up during Sem-Annual Sale time.
Reduced to the teeny, small not too long and skinny and overpriced hand sanitizer sprays that currently reside on the top of the Sani-Station Shelves.
And for Halloween they started offering that tiny version bottle with a cute label that cost a lot.
They seem to have a menu of choices to sanitize our hands; like a charcuterie board of gels, and sprays in varying sizes, for varying needs.
Not everyone wants the bauble size bottle if they want to tuck it in their pants pocket. Some love to hang things off of their purses.
I didn't hear anything about removing the choices we have now, (yet, I know, I know) so I am going to go with the thoughts that it could be another version of a product they make a bunch of money on for an invisible need we want to address.
I heard that the new shape was coming for Fall (thinking Fall Preview starts in July) so we could see that new anytime now.
Depending on the sizing, and pricing --- we will see how popular it can become. Keeping in mind we pay an inordinate amount of money for a gel-like alcohol-based drop of goo.
And The Dollar Tree Mists Square Shape Bottles are only $1.25 for 1 fl. oz.😉