Bath & Body Works announced a partnership with Ulta Beauty to sell its products in more than 600 Ulta stores across the U.S. and online, beginning July 12.
Shoppers at Ulta will find a range of Bath & Body Works items on shelves, from hand soap and body cream to three-wick candles, fine fragrance mist, and Wallflowers plug-in air fresheners, according to WWD. Several items will be available at Ulta on an exclusive basis: a White Barn Neutrals candle collection, a Mini Fine Fragrance Mist Set, and two products featuring Juniper Breeze, a returning scent from the brand's past, in mist and body cream form...
Bath & Body Works partners with Ulta Beauty, expands to 600 stores
After launching on Amazon and at college bookstores in the U.S., Bath & Body Works is continuing with plans to expand distribution channels. Next up is 600 Ulta Beauty stores in the U.S. and online. Beginning July 12, Ulta will feature a selection of Bath & Body Works products across home fragrance and body care, including fine fragrance mist, body cream, hand soap, three-wick candles and Wallflowers. Ulta has the exclusive on a nostalgic favorite scent, Juniper Breeze, available in fine fragrance mist and ultimate hydration body cream. There will also be an exclusive Mini Fine Fragrance Mist Set and a White Barn Neutrals candle collection. This is part of Bath & Body Works chief executive officer Daniel Heaf’s Consumer First Formula strategy, already underway, which aims to boost innovation in core categories and exit ones like hair and men’s grooming; reignite brand position through more targeted moments and deeper creator advocacy, and acquire new consumers by meeting them where they are.
ULTA BEAUTY
