While fragrance knows no boundaries and it can be enjoyed by everyone, when you are offering "gift sets" in packaging for Father's Day of Dapper Dads, and Sports Related, I have to ask, where is the marketing for the Gamer Guy.
You want the younger demographic -- and want expansions into the Men's area (after you removed many daily care products (that weren't marketed well) yet so much of the few gift set offerings come with minimal effort packaging. It's your visual invitation for the few seconds your customers scan the tables and shelves....Make it Count!
Oh, and do better for the holidays, especially Father's Day. Dads are Center Front Table Worthy Too!