Bath & Body Works Confirms the Return of Tomato Girl Summer with a New Signature Collection - Off the Vine Press Releases

🍅 Bath & Body Works Confirms the Return of Tomato Girl Summer with a New Signature Collection: Off the Vine

It’s official — Tomato Girl Summer is back and bolder than ever! Bath & Body Works has confirmed the return of this warm-weather favorite with a new Signature Collection called Off the Vine. This collection is already turning heads and making headlines, with several major outlets covering the release:

• Bustle – Off the Vine brings peak summer freshness and playful nostalgia.

• WWD (Women’s Wear Daily) – Highlights the strategic seasonal return of Tomato Girl Summer.

• Yahoo Life – Explores how Off the Vine embraces scent layering and sensory summer vibes.

• SheKnows – Calls Off the Vine a “must-watch” collection for summer scent lovers.

• Parade Home & Garden – Discusses the garden-inspired notes and cottagecore appeal.

• Parade via MSN – Syndicated spotlight on how the collection revives a seasonal trend.

Whether you’ve been following the Tomato Girl Summer theme since its debut or this is your first foray into juicy, vine-ripened vibes — this launch feels like summer in a garden.

Scented Musings | Week In Review - May 4th - May 10th

🌸 Scented Musings | Week in Review

May 4 – May 10, 2025

It was a jam-packed week of updates, previews, and product drops at Bath & Body Works! From sneak peeks of Summer 2 to official changes in the My Bath & Body Works Rewards program, here's everything you might have missed — all in one place.

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🗓️ May 10

Store Highlights + New Collection Sightings

• Off the Vine

• Gingham All-American

• The Men’s Shop: Honorable

• Firecracker Pop display and accessories

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🗓️ May 9

Major Product Lists & Rewards Info

• Full Summer 2 product list update:
  Wallflowers, Hand Soaps, and Candles

• Official Rewards Item List shared

• 📸 Chart of eligible reward items posted 

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🗓️ May 8

Tomato Girl Summer Takes Center Stage

• My feature: Scented Musings: Pennsylvania Tomato Girl Summer

• New Tomato Girl Summer preview video drops

• Trademark confirmation: “Tomato Girl Summer” now official

• Off the Vine Collection launches online

• Online preview of new Wallflowers

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🗓️ May 7

Rewards & Sales Roundup

• Email confirmation sent to Rewards Members

• Sales Live:

  • Buy 3, Get 3 Free

  • 5/10 Wallflower 2 pk $5.95

  • Fun Size promos begin

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🗓️ May 6

Rewards Program Discussions Begin

• First public notes and insights on changes coming to the Rewards system

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🗓️ May 5

Rumors + Early Member Fest Details

• Whispers of Rewards system updates

• Big Sale Days info begins circulating

• Announcement: Member Fest begins May 12

• Advance info on Fun Size deals

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🗓️ May 4

Early Sale Alert

• Perfume Sale announced

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📝 Looking Ahead...

Monday, May 12th marks the start of Member Fest Week and the official launch of the Summer 1 Collection. More summer drops, seasonal favorites, and maybe even a few surprises still to come...

Bath & Body Works | The Return of Tomato Girl Summer with a New Signature Collection - Off The Vine

🍅 Bath & Body Works Store Visit | Summer 1 Preview: Tomato Girl Summer Enters the Chat

During today’s trip to my local Bath & Body Works, I spotted several small tables already set with upcoming Summer 1 Collection releases, launching officially this Monday, May 12th. And yes — I spritzed every single one!

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🌿 Tomato Girl Summer Has Arrived

Bath & Body Works is clearly leaning into the seasonal trend with their take on the "Tomato Girl Summer" aesthetic. I was drawn immediately to the table and reached for the Fine Fragrance Mist first.

To be completely honest, I got distracted by nearby shoppers chatting about it and totally forgot to test the candle or explore the other forms — oops! But the conversation was helpful. Sales associates I spoke to mentioned that the spray leans floral, while the other formats (candles, lotions, etc.) have a more earthy vibe.

It’s definitely going to need a second round of testing — and Monday, I’ll be back in-store to try it all more thoroughly.

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🛍️ Packaging & Presentation

Visually, the display was lovely and well thought out — but there was no Pocketbac Sanitizer to be seen for this scent. I was a little surprised.

And here's a thought: I really wish they had added an inspiration board or visual storytelling piece to this setup. The name Tomato Girl Summer evokes a whole mood — Mediterranean leisure, soft linen dresses, baskets of fresh produce — but without any context, it might come across like Bath & Body Works is suddenly into vegetables. 😅

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💬 Final Notes

The scent? Still undecided — more testing needed. The concept? Fun and trendy, with room to grow into something great. Keep an eye out for my Monday follow-up!

Scented Musings | Pennsylvania Tomato Girl Summer

A Pennsylvania Tomato Girl Summer can be beautifully rustic, local, and grounded — think slower days, homegrown beauty, and celebrating the warmth of summer with fresh food, natural textures, and sensory pleasures.

Bath & Body Works | Tomato Girl Summer Video

 

Bath & Body Works | Tomato Girl Summer Trademark - Has Come To Fruition

Bath & Body Works latest reel on Instagram - Tomato Girl Summer!!

"Tomato Girl Summer" is a playful, aesthetic-driven lifestyle trend that popped up online (especially on TikTok and Instagram) to describe a dreamy, Mediterranean-inspired summer vibe. Think of it as a cousin to "Coastal Grandma" or "Hot Girl Walk" trends — but with more tomatoes, olive oil, and linen dresses.

Bath & Body Works | New Off The Vine Home Fragrance & Body Care Collection

Photos have been leaked on social of the candle that was sold from the back room during this current candle sale should you want to see it.  Not my photos or purchase, but I am looking forward to seeing and smelling this collection when it releases soon.

SUMMER 1 - New Single Fragrance Launch OFF THE VINE - saw packaging...red with pattern like a polish folk art dress trim, and a tomato (could this be the tomato girl???)

Heirloom Tomato, Garden Geranium, Mediterranean Moss

Forms:

• Fine Fragrance Mist
• Body Lotion
• Body Wash
• Body Cream
• EDP will not be in all stores 
• Three Wick Candle

Bath & Body Works | Summer 1 - Off The Vine Home Fragrance & Body Care Collection

SUMMER 1 - New Single Fragrance Launch OFF THE VINE - saw packaging...red with pattern like a polish folk art dress trim, and a tomato (could this be the tomato girl???)

Forms:

• Fine Fragrance Mist
• Body Lotion
• Body Wash
• Body Cream
• EDP will not be in all stores 
• Three Wick Candle
  

Bath & Body Works | Summer 1 Collection Overview

Archive

 

🌞 SUMMER 1 COLLECTION OVERVIEW

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🔥 Member Appreciation Candles (Limited Edition - Pink Lids)

• Caribbean Escape (Vault Candle)

• Orchid Blooms (New Candle)

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🌊 At the Beach Collection (Redesign - Launch 5/12)

• Three Wick Candle

• Fine Fragrance Mist

• Body Lotion

• Body Cream

• Exfoliating Beach Body Scrub

• Smooth and Soothe Body Cream

• Moisturizing Body Wash (10 oz)

• Body Wash (10 oz)

• Travel Fine Fragrance Mist (2.5 oz)

• Travel Body Wash (3 oz)

• Travel Body Cream

• Hand Cream

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Gingham All American Collection

Scent Notes: Juicy Red Fruits, White Freesia, Blueberry Sugar
Tagline: "It's Not Summer Without Gingham"

Forms:

• Fine Fragrance Mist

• Diamond Shimmer Mist

• Perfume Mini Spray

• EDP*

• Hand Soap

• Three Wick Candle

• Hand Cream

• Travel Fine Fragrance Mist

• Travel Body Cream

• Travel Body Wash

• Body Lotion

• Body Butter

• Body Wash

• Moisturizing Body Wash

• Creamy Body Scrub

• Pocketbac Holder

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🍅 NEW Fragrance: OFF THE VINE (Launch 5/12)

Scent Profile: Bright, earthy herb garden
Fragrance Notes: Heirloom Tomato, Garden Geranium, Mediterranean Moss
Packaging: Red with folk art trim and tomato icon (possibly “Tomato Girl” inspired)

Forms:

• Fine Fragrance Mist ($17.95)

• Travel Fragrance Mist ($8.95)

• Body Lotion ($15.95)

• Body Wash ($15.95)

• Body Cream ($17.95)

• EDP (select stores only)

• Three Wick Candle

• Hand Soap ($7.95)

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👨 Men’s Collection - Core Repackage + Cologne Expansion

Scents:

• Ocean

• Bourbon

• Mahogany Teakwood

• Noir

• Graphite

Forms:

• 3-in-1 Hair, Face, & Body Wash

• Cologne

• Mini Cologne Mist

• Cologne Mist

• Body Spray

• Body Cream

• Deodorant

• Shea Butter Cleansing Bar

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🏅 New Men’s Scent: HONORABLE

• Body Cream

• 3-in-1 Body Wash

• Body Spray

• Cleansing Bar

• Cologne

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🏖️ After Sun Collection – Tahiti Isle

Forms:

• Aloe Gel (x2)

• Shampoo & Body Wash

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☀️ Sunscreen Collection – Tahiti Isle

Forms:

• SPF Gel-to-Go

• SPF Body Stick

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💋 Lip Care

• Orange Cream (Flavor/Style)

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🍭 Sweet Summer Collection (Possibly moving to SAS)

Scents:

• Starfruit Sangria – golden starfruit, kiwi nectar, chilled sangria

• Bubble Gum Pop – gumball, sugar, candied fruits, citrus burst

• Cotton Candy Clouds – spun sugar, pink berries, whipped cream, vanilla

• Blue Raspberry Burst – blue raspberry, juicy candy, sweet musk

Forms:

• Fine Fragrance Mist

• Body Lotion

• Body Wash

• Body Cream

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🎆 Fourth of July Collection – Firecracker Pop

Scent Notes: Cherries, Red Berries, Citrus
Launch Year: 2021

Forms:

• Fine Fragrance Mist

• Body Wash

• Body Cream

• Hand Cream

• Travel Fine Fragrance Mist

• Travel Body Cream

• Scrub?

• Fizzy Can Lotion?

• Star Bath Fizzy

• Three Wick Candle (Big star label, half red/blue sparkles)

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💅 TRUE BLUE SPA Collection (Returns 5/12)

Total: 9 Body Care Forms + 1 Candle

Body:

• Super Rich Body Cream

• Exfoliating Body Wash

• Moisturizing Shower Cream

Foot:

• Super Rich Foot Cream (Shea Butter)

• Smoothing Foot Scrub (Walnut Shell)

• Aloe Effervescent Foot Soak Treatment

• Glycolic Acid Foot Cracked Heel Treatment

Hand:

• 60 Second Manicure (Sugar)

• Cleansing Gel Hand Soap

Bonus:

• 8 oz Candle

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🛍️ SEMI-ANNUAL SALE (SAS) BRING BACKS

💖 Returning Body Care Fragrances:

• Bali Mango

• Be Enchanted

• Blush Cardigan

• Cotton Candy Boardwalk

• Cucumber Melon

• Dream Bright

• Fall In Bloom

• Forever Red Vanilla Rum

• Into The Wild

• Velvet Sugar

• Chocolate Amber (Signature Body Care)

Chocolate Amber Notes:
Pineapple, Red Berries, Lemon → Honey, Jasmine, Rose → Dark Chocolate, Musk, Patchouli, Vanilla, Orchid

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🎄 CHRISTMAS IN JULY – SUMMER 2025

✨ Candles:

• Fresh Balsam

• Hot Cocoa and Cream

• Merry Cookie

• Tis the Season

• Winter Candy Apple

❄️ Body Care:

• Frosted Coconut Snowball

• Merry Cookie

• Winterberry Wonder

• Winter Candy Apple

Forms:

• Fine Fragrance Mist

• Body Wash

• Body Lotion

• Body Cream

🧼 Hand Soaps:

• Winter Candy Apple

• Merry Cookie

• Frosted Coconut Snowball

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🎃 HALLOWEEN – Early Sneak Peek

Single Wick Candles:

• Wicked Vanilla Woods

• Vampire Blood

• I Scream Float!!!

Bath & Body Works | Could We See This Come Out For Summer 2025??? - Tomato Girl

Last September I shared a bunch of trademarked names that didn't show up as of yet...and today with a bit of time to spare, I am going through the list of saved names to see if anything could be considered for any upcoming releases.

First up on my list was TOMATO GIRL   

I did some research on this odd, but interesting name found last year and I had come to find it was a thing.  Who knew?  While shopping in my TJMaxx store this afternoon I do see some European influences of both Home Decor and Clothing in the offerings.  I am a fool for Destination collections --- and if Bath and Body Works can take me there...under any sort of name...I will grab my passport and follow along.

Do I think It is possible?  Yes.  How will they pull off this feel....I am sure they will give it their best try.  And NO, I don't think it is all about tomatoes....haha...

Google the name, and check out all of the information available...

 9/21/24

REPOST: Bath and Body Works Public Trademark Name - Archive 2024 Tomato Girl

I had to look this up as to what it could mean...because I was hoping it wasn't the Tomato on the Vine Candle again. Found earlier this summer, adding to archive it.

Google Source:
The tomato girl trend is all about embracing the themes of a romantic European summer, which in, most cases, is very reminiscent of the tomato itself: bold, vibrant and delicious

Who doesn't love thoughts of a European Summer?

If and when something comes of this, I will post updates.

 

 

Bath & Body Works | Work in Progress - Summer 1 List

Bath & Body Works | New Trademark Found - Archive - Tomato Girl

Bath and Body Works Public Trademark Name - Archive 2024 Tomato Girl

I had to look this up as to what it could mean...because I was hoping it wasn't the Tomato on the Vine Candle again. Found earlier this summer, adding to archive it.

Google Source:
The tomato girl trend is all about embracing the themes of a romantic European summer, which in, most cases, is very reminiscent of the tomato itself: bold, vibrant and delicious

Who doesn't love thoughts of a European Summer?

If and when something comes of this, I will post updates.

 

Bath & Body Works | Week In Review - 9/21 - 9/15

Bath & Body Works | Week In Review - 9/21 - 9/15

A recap of all of the posts shared for this week...in case you missed them. 

 

• New Trademark Found - Archive - Tomato Girl
• Holiday '24 Archive - Accessories Updated
• Saturday 9/21 Sale: 40% Off And Room Sprays
• Men's Fragrance Bar - Coming Soon
• Sales Info: 9/19 - 9/29
• Sales: Info: 9/19 Candle Sale $13.95 - PLUS This Weekend Sale 40% Off Everything Entire Store
• McDonalds X CROCS Happy Meal Shoe Toy - 9/17 Release
• Bar Soaps - Testing In Select Stores Only! - Online Exclusives Today
• Champagne Toast Holiday Refresh Packaging - First Look Items Online Today 9/18
• Today's Sales: $10 Single Wick Candles - Last Day For $3.95 Hand Soaps
• Updating The Holiday '24 Archive Daily Keep Checking Back!
• Holiday '24 Wallflower Assortment List
• Fall 3 Modern Harvest Tufted & Harvest Metallic Candle Collection
• Today's Sales: 9/17
• Frosted Pretzel Pocketbac Holder - Fall '24
• McDonald's X CROCS Collaboration - releases 9/17 Article
• Fall '24 Updated Packaging - A Thousand Wishes - Online 9/15
• Reddit Question: About A Champagne Toast Candle
• Today's Sales - $10 Off Candles, $2.95 Wallflower Refills, $4.95 Select WF Units And Body Care Trio - $5.95