Bath & Body Works latest reel on Instagram - Tomato Girl Summer!!
"Tomato Girl Summer" is a playful, aesthetic-driven lifestyle trend that popped up online (especially on TikTok and Instagram) to describe a dreamy, Mediterranean-inspired summer vibe. Think of it as a cousin to "Coastal Grandma" or "Hot Girl Walk" trends — but with more tomatoes, olive oil, and linen dresses.
Here’s what “Tomato Girl Summer” usually includes:
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Food vibes: Tomatoes (duh), pasta, fresh herbs, Aperol spritzes, picnics, and rustic meals eaten al fresco.
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Fashion: Flowy linen or cotton dresses, headscarves, gold jewelry, woven baskets, and sandals — very Italian coastal or vintage Mediterranean.
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Moodboard: Think Amalfi Coast, sun-drenched balconies, sensual cooking scenes, and a general carefree, romantic attitude.
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Activities: Visiting farmers markets, cooking slow meals, lounging in the sun, reading vintage cookbooks, and growing your own herbs and tomatoes.
It’s less about actual gardening or cooking skills and more about a dreamy, sun-drenched feeling of warmth, femininity, and romantic simplicity — though it can be all of those things if you want it to be.
Trademark found September 21st, 2024.
April 11th posting.