I don't usually check the insights page on my Instagram account, like I do my other social accounts only because of time constraints. You can imagine my surprise when I had a few minutes to check and saw the October 3rd posting of an archive of the Halloween Pocketbacs through the years insights and saw this number today ... up from the 914,522 views from yesterday. In only 9 days. People do like Halloween...and want more for it.
I would hope that someone on Bath and Body Works' team would make note of the comments --- especially those who talk about the scents from years past that they LOVE and want back. Maybe we can see those that were so beloved show up again with some fun, non-Ai packaging for next Halloween? They must know that these little money makers would sell with some "THROW BACK" Halloween scents and packaging.
It has become so predictable that we will have Vampire Blood, Ghoul Friend, Pumpkin something, and a new scent to match the body care.
Hit the archives, dust off the recipe files and plan for a Spook-tack-ular Halloween Throwback for 2026.
If you make it...we will shop.
