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A Thought.
Go Into Home Office. Find that collection of clear bins FILLED with scents of the past that the influencer got to see, smell, and pick from. Okay, now go to the other GOOD ONES - those bins with the dust on them, the BEST scents -- really from the past...you know, those we ask for ALL OF THE TIME....the ancient ones. Head to the lab, call up the production team, hit the digital creators on the way and let's really make Next Year Productive.
I've listened to the webcast no less than 20 times to make my notes. I understand it. Now, Consumer First plan the biggest surprise ---- actual oldies and goodies --- show these generational demographics you're leaning into what those who have built the brand from the ground up since the 90's have known all along. Fragrance Memory is Everlasting.
NOTES:
Blueberry Bundt Cake - Harvest Blueberries, Honey Drizzle, Fluffy Cake
Chasing Fireflies - Golden Pear, Jasmine Blooms, and Illuminated Woods
Coconut Pineapple - Shaved Coconut, Fresh Pineapple, Sugar Cane
Dahlia - Velvet Dahlia Petals, Crisp Pear, Praline Musk, Whipped Tonka Bean
Kaleidoscope - Iris, Cedarwood & Pink Pepper.
Luminous - Amber, Praline, Iris and Black Currant.
Pink Chiffon Sparkling Red Pear, Jasmine Petals, Tiare Flower, Vanilla Orchid and Chiffon musk.
Rose Quartz - Rose Water, Lily Petals & Fresh Patchouli
Tropidelic - Passionflower, Ylang Ylang and Misty Rainforest.