Bath & Body Works | New Gingham Genius 2024
photo credit:Bath and Body Works / BaseNotes
How does it work?
Customers can enter questions like “What fragrances are similar to Champagne Toast?” or “Which fragrances have jasmine?” and Gingham Genius will provide options!
This is an exciting new way for customers to engage with fragrance before they shop online OR in stores!
Gingham Genius will have a phased launch to allow time for the tool to build its fragrance finding skills!
A small group of customers will begin to see it this week. Then, it will gradually roll to more customers each week. By the end of December, all customers will have access.
What does this mean for you?
Customers may come in with recommendations from Gingham Genius – your role is to direct them to the product and share additional fragrances or forms they may love!
Please Note: Check out this report of the AI Gingham Genius reported to come back in September.
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