WELLNESS Purchase w/ Purchase Coming First Week Of November   *   Candle Day Is Just Around The Corner should be $9.95   *   Doorbuster Sales   *   Black Friday Sale Days Coming Soon   *   Candle Day Is Just Around The Corner   Black Friday Sale Days Coming Soon   *   Floorset: 10/14 for release 10/15 -- 10/18 for release 10/19 -- 10/21 for release 10/22 -- and 10/25 for release 10/26, Mini Floorset 11/1 and 11/8   *  

✨ADVENT Signups for early access begin Nov. 4, ahead of the calendar’s Nov. 16 release in stores and online. ✨ Candle Day Prediction $9.95 ✨ Door Busters like Blind Bags, Accessories, Advents, OE Fragrances, CC Sampler, Fragrance Samplers ✨ A Bigger, Better Holiday! ✨ Floorset: 10/14 for release 10/15 -- 10/18 for release 10/19 -- 10/21 for release 10/22 -- and 10/25 for release 10/26 ✨ Mini Floorset 11/1 and 11/8 ✨

Thursday, May 29, 2025


CHRISTMAS IN JULY "Collection" launches in JUNE FOR SEMI-ANNUAL SALE

SUMMERWEEN Collection launches IN JULY - I think we could see a Frankenstein Bakery inspired collection that focuses on the story of Frank and his Bride.  It may not be in the traditional fall coloring.

HALLOWEEN Collection launches IN JULY - I think we could see our regular Halloween type of collection with Ghosts and Cauldrons, black cats and all of our favorite Halloween items we have come to expect.

* I don’t know if Summerween and Halloween are going to be two different drops per se. We could have both at the same time. A table of Summerween on the floor with whatever themed tables we will see for Halloween. Both considered individual experiences at the same set.  



As far as collabs that we could see 2 happen before the end of the year --- was mentioned on the Earnings Call today ---- with no details as what it could be----so could one of them be Disney??? 

With so many new projects coming from that brand it could be anything...but since they talked about how great the Princess Collection did...would they go as far as giving us a Villain's Collection that we were asking for?  It would be great to have that...and even after paying royalty's they would still make money from it as it was figured out as part of the merchandising.   




Earnings Call this morning mentioned that Halloween 2025 will go from quarter 2 through quarter 3.  List below shows quarters and when they were reported.



Q1 2021 - reported 
Q2 2021 - reported 8/18/21
Q3 2021 - reported 11/17/21
Q4 2021 - reported 2/23/22

Q1 2022 - reported 5/18/22
Q2 2022 - reported 8/17/22
Q3 2022 - reported 11/16/22
Q4 2022 - reported 2/23/23

Q1 2023 - reported 5/18/23
Q2 2023 - reported 8/23/23
Q3 2023 - reported 11/16/23
Q4 2023 - reported 2/29/24

Q1 2024 - reported 6/4/24
Q2 2024 - reported 8/28/24
Q3 2024 - reported 11/25/24
Q4 2024 - reported 2/27/25

Q1 2025 - reported 5/29/25