Monday, February 11, 2013

New Trademark- Dream Girls

I would love to be a fly on the wall in a Bath and Body Works creative naming session just to see what goes into the names that are chosen.  I worked for a top needlework company and saw daily the time and effort that went into every design element before the finished product hit the shelves.  I know how consuming it is. 

When I saw this made me think of what I speculate is going to be the new PARIS for this August release....

Dreaming of Paris......

and wouldn't this fit into that line somewhere?  Don't we all want to be..... a Dream Girl?

Hot News! On Tuesday, February 5, 2013, a U.S. federal trademark registration number 85840870 was filed for DREAMGIRLS by BATH & BODY WORKS BRAND MANAGEMENT, INC. with the description Personal care products, namely, antibacterial skin soaps and gels, bath gels, bath soaps in liquid, solid or gel form, body balm, namely, body butters, body creams, body lotions, body powder, body scrub, body spray used as a personal deodorant and as fragrance, body washes for humans, bubble bath, cologne, cream soaps for hands and body, eau de parfum, eau de toilette, exfoliant creams, foam bath, foot scrub, hand creams, hand lotions, hand soaps, lip balm, lip cream, lip gloss, lip gloss palette, make-up kits comprised of lip balms, lip creams, and lip glosses, massage oils, perfume, scented body spray, shaving preparations, namely, shaving creams, shaving foams, shaving gels, and shaving lotions, shower gels; fragrance emitting wicks for room fragrance, fragrances for automobiles, room fragrances, room fragrance refills for electric and non-electric room fragrance dispensers, scented linen sprays, scented oils used to produce aromas when heated, scented room sprays, home fragrance oils.