Thursday, August 7, 2025

Bath & Body Works | Makes Bold Moves To Target Younger Customers


Bath & Body Works targets younger customers by bringing products to a clever location. Image source: Shutterstock© Image source: Shutterstock

MSN Story by Maurie Backman

When you walk around the mall, there are certain distinct sights you're apt to encounter — screaming children, chatty teenagers on their cell phones, and stressed-out parents.

There are also some distinct smells you're likely to experience.

You'll probably pass by a perfume kiosk where someone working on commission will desperately try to sell you some products whose ingredients you can't pronounce.  READ MORE...