Thursday, August 28, 2025

Scented Musings | Bath & Body Works Q2 2025 Earnings Conference Call - Insights/Corporate Talk

After listening to the one-hour webcast for the Q2 Earnings Conference Call I shared the details of the conference call (so you wouldn't need to if you didn't want to sign in, and listen to an hour of corporate talk, with Q&A from investors), I shared all that was said, "corporate talk" to keep a reference.  It is what corporate people do --- talk in big words to describe for one another how they are going to proceed to do things they have planned to make things better --- to make more money.  If you don't want to read the verbatim of an hours' worth that I typed out after listening to it over and over again to make sure the statements were as close to what they were saying with no exaggerations, here are a few things to make note of:


They entered into a MULTI YEAR partnership with ©DISNEY 

They want to lead on Product Benefits, not only Discounts.

Mother's Day was disappointing, needed more New Fragrances. Growth in Men's, and True-Blue Spa relaunch.

They are going to be editing to Smaller Assortments Selections with lower discounts because some shopper said they were overwhelmed with so much stuff to chose from.

NEW APP - September 2025

MOBIL WEB - October 2025

Q3 will bring more Newness and Collaborations this Fall